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Starbucks Company International
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Starbucks Experience is about passion for a quality product, excellent customer service, and people. With more than
1500 coffeehouses in 31 markets outside North America, it is clear that our passion transcends language and culture. |
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Since our international journey began in 1996 with our
first coffeehouse in Tokyo, "we have been amazed by the global acceptance and visibility of our brand in all our international
markets," says Howard Schultz, chairman and chief global strategist. |
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Our global success would not be possible without our international partners, who share in our values and commitment
to bringing the Starbucks Experience to customers worldwide. How we choose partners is critical to our success: |
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- Shared Values and Corporate Culture
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- Strong
Multi-Unit Retail/Restaurant Experience
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- Dedicated
Human Resources
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- Commitment
to Customer Service
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- Creative
Ability, Local Knowledge and Brand building skills
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- Strong
Financial Resources
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| "We
remain highly respectful of the culture and traditions of the countries in which we do business," says Howard Schultz. "We
recognize that our success is not an entitlement, and we must continue to earn the trust and respect of customers every day." |
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